Fee models are easy to compare on paper and hard to compare in practice, because the same headline rate can buy very different amounts of work.
Retirement planning advisors generally charge in one of four ways: a percentage of assets under management, an hourly rate, a project fee for a single plan, or an annual retainer for ongoing work. Some firms combine models, and some also earn commissions on insurance products. Published fee ranges vary widely and are a poor guide on their own, because scope differs between firms more than price does. Ask each firm to quote in annual dollars and to list what falls outside the fee.
Published August 21, 20268 min readFees and Costs
Cost is usually the second question people ask and the first one they worry about. It is also the question with the least reliable public information, because advisory fees are quoted in different units, cover different amounts of work, and are rarely published in a form that allows a like-for-like comparison. What follows is how the models work and how to get a number you can actually compare.
| Model | How it works, and the trade-off |
|---|---|
| Percentage of assets | An annual rate applied to the assets the firm advises, usually billed quarterly. Predictable in structure, and it rises as the portfolio grows. Some clients read that as alignment; others see cost moving independently of the work performed. |
| Hourly | Suited to a defined question or a one-time review. You pay only for what you use, and implementation and ongoing monitoring are generally not included. |
| Project fee | A fixed price for a single comprehensive plan. Good for a defined transition. It ends when the plan is delivered, so revisions as circumstances change are usually a separate engagement. |
| Annual retainer | A flat annual amount for ongoing planning, reviews, and coordination. Unrelated to portfolio size, which suits some households and not others, and it is owed in quiet years as well as complex ones. |
A firm may also earn commissions on insurance or annuity products, either instead of or alongside one of the models above. That is a separate compensation stream and should be disclosed separately rather than folded into a single headline number.
Search for advisory fee benchmarks and you will find confident-looking numbers: typical percentages, average retainers, hourly rates by region. Treat them carefully. Much of the underlying data comes from regulatory filings that record what a firm is permitted to charge rather than what clients actually pay, and a single firm frequently registers several models at once. Averages built on that basis describe the industry's paperwork more than its pricing.
The deeper problem is that price and scope move together. A lower percentage that covers portfolio management alone is not cheaper than a higher percentage that also covers multi-year tax planning, Medicare coordination, and estate follow-through. It is a different service at a different price, and comparing the two rates tells you almost nothing.
For that reason this article does not publish fee benchmarks. What is useful instead is a method for getting comparable numbers out of the firms you are actually considering.
Very few firms include every item at every price point, and none of them prepare tax returns or draft estate documents, which are a CPA's and an attorney's work respectively. The useful question is not whether a firm claims to be comprehensive but which of these lines are inside the quoted fee and which are billed separately or referred out.
This information is educational only and is not tax or legal advice. Please consult your CPA, tax professional, or attorney regarding your specific situation.
Fees buy work, and work should leave a trace. A comprehensive engagement generally produces a written plan, a prioritized action list with clear ownership of each step, an investment policy statement, and a withdrawal map showing which accounts fund which years. Ask to see a redacted sample of each before you engage. A firm with a real process can show you one; a firm without one will describe it instead.
Then ask how often each is revisited, because that is where the difference between a one-time plan and an ongoing relationship actually lives. A withdrawal map updated annually against real tax figures is a materially different service from one produced once and filed. If a firm quotes an ongoing fee, the honest question is what recurs in exchange for it.
Lowest is not the objective. The objective is knowing what you are paying and what it buys, so the comparison is between two defined pieces of work rather than between two numbers.
An article about advisory fees should be plain about the writer's own arrangement. Maisch Financial is fee-based. Investment advisory services are provided through Maisch Financial Partners, LLC, a New Jersey state registered investment adviser, and are compensated by client-paid advisory fees. Insurance services are provided through Maisch Financial Group, LLC, and insurance representatives may receive commissions on insurance products. That second stream is a conflict of interest, it is disclosed in our Form ADV, and no client is obliged to purchase any insurance product.
We are an independent firm based in Mount Laurel serving pre-retirees and retirees across Cherry Hill, Haddonfield, Marlton, Voorhees, Moorestown, and the surrounding communities. Our founder, Andrew Maisch, is a Certified Financial Fiduciary® with more than two decades in retirement planning. Our planning work is organized around five coordinated areas through the Purposeful Retirement Roadmap, and we host local educational workshops at no cost and with no obligation to become a client.
Fees for a specific engagement depend on scope and complexity, and we will put the figure and what it covers in writing before you decide anything.
Four models are common. A percentage of assets under management, quoted as an annual rate. An hourly rate for defined questions or a one-time review. A project fee for a single comprehensive plan. An annual retainer for ongoing planning and reviews. Some firms combine models, and some also earn commissions on insurance products. Ask which applies and request the answer in writing.
At minimum: retirement income design, investment management, tax planning coordinated with your CPA, Social Security claiming analysis, required minimum distribution planning, Medicare and IRMAA considerations, pension election review where applicable, and estate coordination with your attorney. Ask which are included in the quoted fee and which are billed separately, because scope varies more between firms than price does.
Convert every quote into annual dollars for your own situation rather than comparing headline percentages, then list what each fee covers. A lower rate that excludes tax planning and Medicare coordination is not cheaper than a higher rate that includes them; it is a different engagement. Ask each firm what falls outside the quoted fee and what triggers an additional charge.
It depends on the shape of your situation rather than on the model itself. A percentage fee rises as the portfolio grows, which some clients read as alignment and others as cost disconnected from work performed. A flat or retainer fee is predictable and unrelated to portfolio size, but is owed in quiet years as well as complex ones. Price both against the annual dollar figure and the scope.
Yes, and it is reasonable to ask to see a sample before you engage. A written plan, a prioritized action list, an investment policy statement, and a withdrawal map give you something to hold the relationship against. Equally important is how often each is revisited: a plan updated annually is a different service from one produced once and filed.
This information is educational only and is not investment, tax, or legal advice, nor a solicitation to buy or sell any product. Investing involves risk, including the possible loss of principal. No strategy assures a profit or protects against loss. Please consult your own financial, tax, or legal professional regarding your circumstances.
About how we are structured. Investment advisory services are offered through Maisch Financial Partners, LLC, a New Jersey state registered investment adviser. Insurance services are offered through Maisch Financial Group, LLC. Our advisors and insurance representatives may offer clients advice and products from each entity, and insurance representatives may receive commissions on insurance products. This is a conflict of interest that is disclosed in our Form ADV. No client is under any obligation to purchase any insurance product.
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